Mission
Protect farmers from distress sales through guaranteed procurement, cold-chain access, transparent payments, and direct retail demand.
India's first technology-enabled vegetable MSP platform.
Kishan Retail Sathi is building a direct farm-to-shelf supply chain where farmers receive guaranteed minimum prices and consumers receive price-stable fresh produce year-round.
Founding Vision
To build a system where every farmer gets a guaranteed minimum price and every consumer gets fresh produce without distress, scarcity, or middlemen.
Company NameKishan Retail Sathi
IncorporationRegistered, pre-revenue stage
HeadquartersOdisha, India
SectorAgriTech / Food Supply Chain
Target MarketOdisha pilot to pan-India scale
TechnologyProprietary KRS App, basic MVP live
FSSAI StatusApplication in progress
Mission and vision
A farmer-first company profile built for district pilots, institutional partners, and national scale.
Vision
Build India's trusted closed-loop vegetable value network where farmers earn fairly and consumers receive fresh produce at stable prices.
Operating Principle
Every rupee saved from middlemen is redirected into farmer protection, freshness preservation, and branded retail scale.
Core team expertise
Built across agriculture, technology, operations, and policy.
Agriculture & farm operations
Ground-level understanding of harvesting cycles, farmer onboarding, procurement and collection points.
Technology & app development
Digital farmer registration, MSP broadcasts, payments, retailer ordering and transparent dashboards.
Business strategy & finance
A self-sustaining operating model based on trading surplus, retailer deposits and branded outlets.
Policy, legal & compliance
Designed for government collaboration, FSSAI licensing, auditable payments and cold-chain scheme alignment.
Company roadmap
From Odisha proof-of-concept to a pan-India agritech operating network.
Odisha Pilot
1,000 farmers, 10 branded outlets, 100 cold rooms, and app-led onboarding.
Regional Scale
3-5 districts with farmer clusters, cold rooms, retail outlets, and institutional partnerships.
National Platform
Multi-state expansion with KRS app data, branded retail, and investor-ready growth economics.