MSP Procurement
Farmers sell to KRS at MSP or above.
A self-sustaining ecosystem where farmer welfare is funded by trading surplus and retailer partnerships.
KRS is designed to become 100% self-sustaining post-pilot, without recurring government subsidy after initial infrastructure support.
Investor-grade model
KRS combines trading margin, branded retail, partner deposits, and value-added products into one self-sustaining system.
Cold Storage
Produce is preserved for strategic release.
Retail Demand
KRS outlets create predictable sales channels.
Trading Surplus
Margins fund operations and farmer bonuses.
Reinvestment
Surplus supports more farmers, storage, and outlets.
Produce trading margin
KRS buys at MSP, stores in cold rooms, and sells during shortage periods. The trading surplus funds operations and farmer bonuses.
Branded outlet network
50+ exclusive KRS outlets create predictable procurement orders, brand loyalty, and consumer demand visibility.
Retailer security deposit
Rs. 5L for small outlets to Rs. 10L for large outlets supports KRS counters with refrigeration, racks, and display technology.
Value-added products
Millet-based snacks under the KRS brand, including Jeera Cookies, Carrot Sticks, and Moringa Sticks, add higher-margin revenue.
Commercial principle
Discuss Partnerships